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User Experience Design
Usability Services and Simple Websites (easy to find on Google and always Accessible)
Portfolio
Recent Work
- Since September I have taken on a permenant position and will not be seeking any new customers at present (to find out more please see my LinkedIn Profile).
- Halls of Cambridge (Master Locksmiths) - a new website for this business integrating 3 strands of Halls business - traditional locksmiths, window and door repair and access control systems. This was a large scale bespoke website project, with custom visual design and Search Engine Optimisation.
- Anglia Access Control - a new website for a division of Halls of Cambridge specialising in sophisticated Access Control Systems for many applications, from companies like SimonsVoss. This was a large scale bespoke website project, with custom visual design, Search Engine Optimisation and accompanying Adwords campaign.
- Ere Trotter Warts and All - a website for a book written by a rock hard triathlete who happens to have Parkinson's Disease. This is simple a template-based design done in late 2009.
- From August 2008 to February 2010 I consulted for Cambridge Assessment the exam board for Cambridge University established 150 years ago, encompassing OCR, CIE and ESOL. I worked in various areas including helping with Accessibility initiatives and worked extensively on eAssessment, sometimes called 'Computer-Based Assessment' or 'Computer-Based Testing'.
- Any Old Iron Man (April 2009) - a new site to advertise and manage a long distance triathlon in aid of Parkinson's
- Hitchin Reflexology (October 2008) - a new site for my Auntie's Reflexology practise. For speed I have used Blueprint CSS in the construction of this site (it's an impressive framework and I'll use it again!)
- Usability Consultant to i2 Ltd in Cambridge (April 2008 - August 2008)
- Johnson Heating and Plumbing (April 2008) - a new site for Johnson Heating and Plumbing, a Corgi Registered Central Heating and Plumbing (Cambridge) business specialising in Vokera Condensing Boilers. The company's previous website was hosted by Yellow Pages and was almost impossible to find with Google. The new one is already more findable.
- Chris's Bikes (March 2008) - a new site for Chris's Bikes, already showing a lot more traffic than the old website, which is now turning in to actual bike sales. This site is fed with content from www.blogger.com allowing Chris to add special offers himself without the need to get involved in html.
- Cambridge Motorcycles. Site re-launched on 9th January 2008. The site was re-assessed on 17th May 2008. Traffic to www.cambridgemotorcycles.co.uk has increased 468%. Visitors now stay 963% longer than before and the bounce rate has fallen from 92.9% to 31.76%. Visitors now look at 3.44 web pages on average. 71% of web traffic is from Google Searches.
Keyword Effectiveness: 'Cambridge Motorcycles' was effective as a keyword on the old website but other related keywords did not appear in the results of any major search engines. The following additional keywords are now mostly on the first page of results on Google, Yahoo, MSN, AOL and Netscape: 'cambridge motorbike', 'cambridge motorcycle repair', 'cambridge motorcycle servicing', 'cambridge motorbike mechanic', 'cambridge motorcycle mechanic', 'cambridge motorcycle mot', 'cambridge motorcycle dynotjet', 'cambridge motorcycle tuning', 'cambridge scooter servicing', 'cambridge moped repair' and 'cambridge 33bhp restriction'. Results from keywords move up and down but why not try some of these and see what you think.
Selected Examples
Selected examples of websites and Search Engine Optimisation work Carl has done.
- Impington Swimming Club - a Swimming Club website, easy to find with Google ('Impington Swimming' - 1st hit; even 'cambridge swimming club' - is usually in the first few results). This website was produced from scratch and is now fed by content from Blogger.
- Abigail Witchalls Trust - a simple website for the trust to provide information and accept donations. This is also easy to find with Google ('Abigail Witchalls' - 1st hit; just 'Abigail' is on the first page of results). This website was produced from scratch.
- Tahoe Weddings Agogo - an existing website that was not findable on Google. With some simple restructuring the website is now the 2nd hit on Google with key search terms 'Lake Tahoe Wedding Hair and Makeup'). This was just a Search Engine Optimisation (SEO) contract, leaving the existing website design largely as it was.